Harnessing Dynamic Content
I am so excited for you to have this digital book in your hands. I’ve spent countless hours, days and months putting together the content for this book in hopes that it will make Dynamic Content a regular tool in your Keap toolbox.
Not just a guide to Liquid coding syntax, this book helps the reader understand what Dynamic Content is, why it’s beneficial to use and how they can get started using it today.
From understanding how Dynamic Content works to seeing annotated examples of Liquid code in action, this book lays the foundation for a greater understanding of the potential for your business.
Learn What Dynamic Content Is
...and how it's different from Merge Fields and Decision DiamondsDynamic Content Provides New Opportunities
Simplifying campaigns and making it possible to further segment your audiences, Dynamic Content creates many new opportunities for email marketing strategies.
Liquid Code Concepts
Simplifying the concepts of Liquid codingMaking Sense Of Liquid Coding
Dynamic Content uses Liquid coding to achieve results, but not everyone is a “coder.” Learn what you need to know to accomplish your goals with Dynamic Content without being intimidated by technical details.
Use Cases, Lots Of Them
Use Cases show Dynamic Content in actionExamples You Can Apply
Use Cases can help make sense of how you can apply Dynamic Content to your email marketing strategy. Ready-to-use examples make it easy to do.
About The Author
Jason Oesterly is a software developer and small business advocate with 20-plus years experience creating software solutions to business challenges. His introduction to Keap (at the time, Infusionsoft), occurred in 2011 as he began working with Keap users to help them streamline their processes by integrating Keap with their business’ other systems. In 2015, Jason became a Keap Certified Partner. Jason has continued to grow his knowledge of Keap and the power it brings to its users.
Jason simultaneously began working with Shopify in 2011. At that time, he was introduced to Liquid coding, the technology upon which Keap’s Dynamic Content is built. Since Dynamic Content’s introduction in early 2020, Jason has worked to promote its potential by providing technical guidance and sample code to the Keap community. In March 2020, Jason created the Liquid Mastery Facebook group (https://www.facebook.com/groups/liquidmastery) with the goal of further spreading knowledge of Dynamic Content and the considerable opportunity it offers. In November 2020, Jason presented on Dynamic Content at IKON 2020 and has since presented on the topic via webinar and Facebook Live.
“As someone who has been in the Keap Community for 10 years, there have been a handful of times over the years where a problem requires advanced technical strategy. Jason is unequivocally my go-to person when these unique situations arise. He has a rare combination of understanding what the user is reaching for and combines it with his unmatched technical knowledge to get it done. Now with Dynamic Content available to us, we need someone who has years of building advanced custom solutions to show us the light, and I’m glad we have Jason to shine a light on what’s possible here, because I know it can change small business forever, as Jason has for the clients he works with.”
Mychal Edelman, Senior Coach Keap Academy
